Building SSM

I never planned to launch SSM.

It came from a weekly call inside someone else's community where I just showed up and gave everything away — no pitch, no funnel, no strategy. Just genuine transfer. And after a few months, people started asking me to build my own thing.

The weekly call

I was doing a weekly call inside another community. Not mine — someone else's. They invited me to come share what I was doing with outbound, systems, connector stuff. Cool. I showed up.

And I just... gave everything away.

Not strategically. Not as a funnel. I genuinely enjoyed breaking down what was working — the infrastructure, the frameworks, the operational side that nobody talks about. Every week I'd show up, share what I was building in real time, answer questions for an hour, sometimes two. No pitch at the end. No "if you want to learn more, check out my course." Just pure transfer.

(Looking back, this was probably naive. But it was also the most authentic thing I've ever done in business.)

The ask

After a few months of this, people started DMing me. Same message, different words — "Do you have your own community?" "Can I pay you to coach me?" "When are you launching something?"

I kept saying no. I didn't want to be a course guy. I didn't want to be a guru. I had myoProcess running, I was making real money from real client work — why would I dilute my focus?

But the requests kept coming. And the people asking weren't random. They were operators — people already in the game, already making money, who wanted the specific systems I was sharing on those calls.

So I said fine.

What SSM actually became

I launched it with zero marketing. Told the people who'd been asking, opened the doors, and started teaching the full framework — not just the surface-level outbound stuff, but the connector model, the operational systems, the infrastructure that lets you scale without hiring a team of 20.

The thing that surprised me — the community taught me as much as I taught them. Every member who implemented the framework and hit a wall showed me where the gaps were. Every win showed me what to double down on. The feedback loop was instant and brutal and incredibly valuable.

That's how Connector OS was born, by the way. I kept seeing the same operational bottleneck across dozens of members — so I built the tool to fix it. But that's a different story.

The lesson

The best businesses aren't launched — they're pulled out of you by the people who need what you have.

I didn't sit down and decide to build a community. I just kept showing up, kept sharing what I knew, and eventually the demand was so obvious that ignoring it would've been stupid.

If you're sitting on knowledge that people keep asking you about — that's not a coincidence. That's a business waiting to happen. You just have to stop being too proud (or too scared) to charge for it.