Building in Public

Building myoProcess

·2 min read

I don't come from tech. I don't come from money. I don't come from a family of entrepreneurs.

I came from a banned Upwork account and a long walk in Limassol.

Quiet before the storm

I started on Upwork selling automation services. Underbidding. Competing with other freelancers for the same scraps. Learning fast — every client taught me something about systems, about the gap between what businesses say they want and what actually moves money.

The problem with Upwork is that you're building on rented land. The platform owns the client. The platform owns the relationship. You're a profile in someone else's marketplace, and the second they change the rules, you're done.

Initiation

One day I opened my laptop and the account was gone. Banned. No warning. Just locked out.

I was in Limassol, Cyprus. New country, no safety net, no backup plan. Endless walks and Jung in my ears.

The ban email that started everything

On one of those walks I had a visualization. Mystics have a name for it. So do neuroscientists. I call it downloading information from the collective unconscious.

What if I stopped trying to be the service provider — and became the person who connects supply with demand?

What if I was the marketplace?

I walked back to the apartment and mapped the whole thing out. The infrastructure. Everything.

Within weeks I had my first clients. Within months I had a real business. That business became myoProcess — $192K MRR as of this writing. $2M/yr.

None of this happens without the ban. The worst thing that had happened to me was the door.

The distance between "banned freelancer" and "operator running a $2M/yr business" is shorter than people want it to be. It is not intelligence. It is not connections. It is not capital.

It is whether you can take the thing that broke you and turn it into a framework.

That's it. That's the filter. It seems to me the filter does its own sorting — the worst event is usually metabolized as grievance, kept warm, replayed. The opportunity sits in the small turn from grievance to framework. Almost no one makes that turn, and that is precisely why it pays.

The operator memo.

One essay every Saturday. What I'm building, what the market is doing, what most operators are missing. No fluff.